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You'd probably recognize his face before you'd recognize his name. Small character
roles in movies like Escape From L.A. (Surgeon General), Congo
(Charles Travis) and The Hudsucker Proxy (Smitty), and the principal role in
the likable but canceled television show Brisco County Jr., have exposed
Bruce Campbell to mainstream film and TV viewers. But in the cinema cult
underworld of the Net, Campbell is best known for his hysterically deadpan
performance as Ash, the comically tortured chainsaw-wielding nemesis of all things
undead in the Evil Dead trilogy. In fact, a brief search by our staff dug up
over 35 Campbell-specific fan sites, and many, many more related links.
Campbell, who recently returned to the States from
a remote shoot somewhere
in Mexico for the upcoming Paramount film McHale's Navy, says his film
career began back in high school, "400 years ago," when he and director Sam
Raimi (Darkman, The Quick and the Dead) met in drama class in
Birmingham, Mich. "We were both doing pantomimes and they both sucked. So we
consoled each other. And we kind of went from there...he would do magic shows at
bar mitzvahs and stuff, and I would be his assistant. I think for Sam, movies became
the ultimate magic show because movies are the ultimate sleight of hand. And then
we just began making
a bunch of Super 8 movies on weekends."
Evil Dead, produced on a wafer-thin $350,000 budget, was the first
major motion picture Campbell and Raimi produced together. In 1983, at the
Cannes Film Festival (the same year The Shining was released in theaters),
Evil Dead managed to catch the eye of horror maven Stephen King who
called it the year's "most ferociously original horror movie." From his film debut and
thereafter, Campbell has become a major cult hero--Hollywood is starting to bank
on his underground status, and Disney recently struck an agreement to have
Campbell star in an undisclosed action/adventure television series.
As a major Web junkie, Campbell seemed an ideal choice for "On the Net With."
So, sit back, relax and enjoy as the king of cult gives the goods on a fan named
Death Dog, a digital Jack Nicholson and Hollywood's fascination with stupid
computer sound effects.
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So what's the deal with the Web's fascination with Bruce Campbell?
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I think a lot of users relate to the Evil Dead movies. The real appeal is to the
college kids because those movies
are extremely irreverent and they can identify with that sort of lead character,
always pissed off, struggling against the odds, and he fails a lot. And that's the
only thing I can figure out.
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We read in an interview with you published in the Chicago Tribune
television guide that you're a big fan of all things online?
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I'm online an hour a day. I do e-mail. I e-mail directly to fans and
interested people.
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Do you really get back to fans?
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Absolutely.
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Have you given away your e-mail address?
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Yeah,
I posted it, I let it out.
Because it's a grass roots thing. How else do you
know whether people think your stuff sucks, but by direct contact. I get asked the
same types of questions so I actually have about half a dozen, not press
releases, but responses. It would be as though I had a spokesman. ëHere's the
official word on this, and here's the
official word on this. This is just a rumor.' Half of what I do is damage control,
because of all these ridiculous rumors about what movies I'm going to be in. So I
can download those files, I can just send a quick note to say, ëHey Joe, thanks
for the note, here's something for you to look at.' And others just ask, ëWhat are
you up to?' So instead of just typing in the same thing each time, I can attach a
file that gives them the whole rundown.
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So you must receive a ton of e-mail per day?
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It can get pretty thick, but I average about 40 a day.
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I'm surprised you don't get swamped with more. IU counted at least 35
fan sites.
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Yeah, there's a lot of weird stuff out there. There's a lot of skepticism too. A lot of
people will drop an e-mail and say, ëI know some other person will be answering
this.' I've spent a lot of time trying to convince people that it's actually me by
saying, ëWell, quiz me on something only I would know.' It's really absurd. Here's
the thing that kills me though...when I was a kid, you couldn't send e-mail to
William Shatner. And now you can. And there are now a fair amount of actors
logging on. In a weird sort of way, the Net is bringing back the lost art of letter
writing. Even though the grammar I get is unbelievable. I have to reinterpret
everything. And you don't know how old these people are, that's another weird
thing. I get a lot of e-mail that'll just be from like
DEATH DOG.
So I'll write back ëDear DEATH DOG, thanks for your note, whoever the hell you
are.'
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Have you visited any of the Bruce Campbell fan sites?
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Oh yeah, I've stopped at a number of them. And there are several that I have to
say are pretty darn inventive. They're not the standard click here for a sound
byte deal. And I try and help them out and keep them current. I don't search
these places out, but anyone who sends me an e-mail, like Joe Blow who
maintains a Bruce is God Web Site, if he wants to know what's going on, I'll just
ship him a file. But I don't send pictures around thoughÖI wish I knew how to do
that.
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What else do you find yourself wasting time with online? Read any good
scripts?
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I buy airline tickets. I keep really weird schedules and I don't often have access
to a travel agent, so this way I can just sit at midnight and dick around with my
travel plans. And they've just expanded it now to car rental and hotel so now I'll
never get off the damn thing.
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As someone in Hollywood who actually has an understanding of the online
realm, what do you think of film's sensationalized depiction of the
technology in movies like The Net with Sandra Bullock?
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My favorite part of The Net was all the ridiculous sound effects they gave to
every computer move. Like a window would come up
and it would go, swooshsh.
Or like Sandra would be scrolling through something and you'd hear, blrrrrrrrrrrr,
blrrrrrrrrrr. It's only so the audience wouldn't fall asleep I think.
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There always seems to be some silly Internet cowboy too,
that geeky hacker character who always has some line like, ëYeeha, we're
in.'
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The other thing too is that everyone has these kick-ass systems. No one has a
clunky system that takes an hour to download something. It's always instant. It's
like they have fiber optic running into the back of their computer. It's usual
though, it's a typical Hollywood thing. They don't have a clue.
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What impact do you see technology having on the ëbiz' and is it really that
important for Hollywood to go online?
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I have to say, I'm doing my best to stay current. One, because I'm trying to stay
up with at least a primitive version of technology. I can go online, download
scripts, send stuff to friends. For example, I was in North Carolina working on a
TV show and a guy calls me from Detroit who says, ëJeez, I really wish I had that
so-and-so contract because I'm meeting with this guy today.' I take my computer
wherever I go, so I was able to instantly send my version of the contract. It was
faster than Federal Express and it only costs you log-on time. And I don't know
how else we could have done it. So even that is still primitive compared to a lot
of stuff out there, but I'm doing the best I can to not get buried in the crush. I just
did a voice character for a CD-ROM game. It's something I really want to keep
pursuing because I think eventually they'll have little movies on CDs. It's getting
to the point where whatever you can imagine, they can do. I used to joke, one
day they're going to come to Jack Nicholson, and Acme Digital Company is
going to say, "You know Jack, you've had a long great career. Why don't you go
to Tahiti and relax for a while. But before you do that, come to our studio, and
we're going to photograph you from every conceivable angle and we're going to
take you into our sound studio and get you recording all of the letters of the
alphabet, and every possible motion. And we're going to have you bring in every
photograph you've got of yourself. And that's going to be virtual Jack."
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Who needs actors anymore?
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Yeah, and everyone used to think that was so funny, and called me crazy. And
then I did this thing called Love Bug. It was a remake of the original
Love Bug for Disney. A guy showed up on the set and started taking
reference photographs of me. I said ëWhat are these for?' He said, ëWell that's for
when we make a CGI of the car popping a wheelie, we can put you in the car
and it will actually be you. When stuff like that happens on just a made-for-TV
movie, because this is not some Arnold Schwarzenegger movie, you start
thinking, ëWell, they'll probably use [digital] actors for stunts, and it'll start like
that, and then it'll expand to the point where Jack says, ëHey, it's just a long shot,
put the CGI guy in. I gotta go play golf.' These are just theories of course, but in
10 years, I don't think anybody is going to be laughing. And I heard that Demi
Moore got her body scanned during Striptease because she thought
ëthat's the best I'm ever going to look,
I might as well have it on record in case
I'm ever going to need it.' So she's digitized.
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Does that bother you?
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I think it is fascinating on the one hand, so long as they don't try and create
actors out of nothing. That's the only thing that bugs me. Hopefully they'll still
need some poor sap to read the lines. And if they want to sample me,
sample me, but at least it'll be my image.
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And what do you do when you're not online or thinking of
virtual Nicholsons?
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I get as far away from technology as I can.
I backpack. I'm a big fan of just strapping on the pack with my wife and hauling
off into Bonelick, Utah where you
don't see anybody for days.

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