By Alex Gordon June 11, 1997
Recently, a virtual version of my neighborhood book wars has come to the Internet.
Where before Amazon.com was the only
serious player in the virtual neighborhood, Barnes and Noble recently moved in and
things are getting hot.
While Seattle-based Amazon, even from its humble beginnings, has always had a liberal
discounting policy, this week they upped the ante.
"For more than 400,000 titles, every hardcover is at least 30% off and every paperback is
at least 20% off. Specially featured books are discounted 40%," the site shouts. The new
discounts were just the latest salvo in the war that's been raging since Barnes and Noble's
Web site debuted last month.
But hyperbole aside, the real winner in this war is the consumer. Just as in my own
neighborhood, where I can comparison shop by just crossing the street, on the Web its
simple enough to visit both sites while looking for the best price on a book. Take, for
instance, the aforementioned latest from the book factory that is Grisham, Inc. At
Amazon, The Partner costs $18.87, a savings of $8.08 (or 30%) off the $26.95 list
price. Curiously at B&N the book costs $21.66, a savings of $9.29 (or 30%) off the
$30.95 list price. I called a non-virtual Barnes and Noble where the book was listed
correctly at $26.95 and costs $18.86 (the standard 30% discount) plus tax.
Wait a second, why is the book listed for $4 more at Barnes and Noble? Well, that was
the $30.95 price that I got came up when I did a search for the book, but when I went to
The Partner link via the Bestsellers section I get the correct price of $18.86. Of
course, the hidden cost in all this is the dreaded "shipping and handling," which is $3.00
per shipment plus $.95 per book at both Amazon and Barnes and Noble.
The price snafu illustrates how shopping online can be just as frustrating as shopping in
real space (as anyone who's ever been submitted to the old "I need a price check on
Trojan condoms" can attest). But unless, you have stock in one of the companies, I
encourage you to shop around for the best bargain.
Of course there's more than price to consider when choosing where to shop. Both stores
offers loads of virtual amenities, some of which make the experience of cybershopping a
pleasure. Obviously the search engines at both sites are a great resource; a marked
improvement over waiting at the help desk for someone to lead you to the very same spot
on the shelf you've just came from so they can tell you that that's where the book should
be. The sites also offer much more in author interviews, bulletin boards, staff
recommendations, picks of the day, notification services and above all, incredible
selection.
Like their real world superstore cousins, the sites offer many ways for bibliophiles to
while away the hours without actually buying anything. Now, if they could only figure out
a way to let you get a good cup of joe
while reading your favorite magazine for free, they'd really be on to something.
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