Internet Underground: In one of your Lotus TV commercials, you rave
about how you are sick of hearing about the Internet. Does the hype
really bug you that much?
Denis Leary: Yeah, I mean, I am not a computer-savvy guy besides sort
of knowing how to turn on the computer and use it as a typewriter. So,
I appreciated the increased technology in that area for a while, and
then when the Internet thing happened, I primarily used it as a
research tool. You know? I don't have a lot of down time, anyway, that
I could spend in chat rooms and stuff like that, not that that would be
the kind of thing that I would do. And, actually, a friend of mine, an
actress, Sandra Bullock, who was really heavily into the Internet as
soon as it took off, would spend a lot of time just talking to people and
communicating with friends, and I sort of got into it through her,
because she was telling me how great it was...So, I had an appreciation
for it, just on the basis of what it was. And I think the Lotus
commercials kind of summed up my feelings about it, because it is just
typical human nature that once something gets invented, whether it is
television or whatever it is, that there is the stuff that you want from it,
and need from it, and then there are going to be a lot of people out
there just bullshitting around, and going off into areas that you don't
need to spend any time on...
So, what I liked about the commercials, even when they were first
presented to me, was that the idea was going to be to use the Net for
what it is good for, instead of getting all of this insane bullshit that
exists out there...the UFO home pages, and all that stuff. It's the nature
of the beast, you know?
IU: Have you checked out
any chat rooms, or some of
the insane stuff you are
talking about?
DL: No. But I have a Web site. So we have an e-mail system, where
whenever I get the opportunity I can go in and answer people and
stuff. Even in that, the majority of the people are just regular people,
but you get the 10 percent, or the 20 percent, who are just--I don't
know what they are doing! You know? Like insane people in dark
rooms, with computer
terminals and nothing else. No friends. No family. No connections to
the outside world.
IU: The gist of the Lotus
message is people should use the Internet for what it is
good for, business?
DL: Yeah. That's Lotus' message. And I think that includes, for
instance, my business on the Internet would be film and TV and
screenwriting. And I think that is what the great thing about it is.
IU: What were you trying
to accomplish by developing
your own official Web site?
DL: The Web site really came out of a number of fans. Two in
particular have really incredible home pages, but you know, there is
always that sense that they are skirting these copyright laws and stuff
like that, and so they were sort of unofficial bootleg sites. And as I got
more savvy to the Internet, friends of mine would ask me, "Have you
seen this home page of yours?" And I was like "no," and I would go in
and check it out, and I realized that they were sort of like up against a
wall, in terms of getting certain information, or items, or bootleg CDs,
or European versions of CDs, and stuff like that. And a couple of
people that I knew, who were actors, had done the same thing. They
had taken the home page people and sort of invited them in to help
create this Web site so that everybody had this one place to go.
IU: How much e-mail have you
been getting from your site?
DL: We get a lot of e-mail. We get like, jeez, I would say 300 or 400
pieces a week.
IU: And you actually read through it all?
DL: Yeah. It is hard. Sometimes I get these chunks of time, where I can
do all of them. Right now I am like two weeks behind, because my
schedule has been so insane.
IU: Are the people who write to you electronically typical fans, or are
they
different than people who write to you via regular mail?
DL: I don't know. It is hard to say what a typical fan is. Some people
obviously just write because they write to every celebrity home page
they can get a response from. You know what I mean? Because, I
remember when I was a kid, you would sit down with your friends,
and write out 20 letters to different athletes. Some of the guys you
didn't even like--just to get their pictures signed, so you could say to
your friends, "Hey, I've got this one, this one and this one." It was all
about quantity, as opposed to quality. And I think the typical fans are
just generally interested in what is going on, and sort of are happy to
be able to touch base a little bit.
IU: You mentioned before that you are not very
computer-savvy. Yet, you do the Lotus commercials. A guy who isn't
that computer-savvy to be a spokesman about the Net--does that
amaze you at all?
DL: No. It doesn't. Because
I think the no-bullshit approach to it is the way to go. You can use it as
a tool, for whatever means you need it for. And I am not saying people
shouldn't go into chat rooms, but if you have ever been in a chat room
on more than a regular basis, you find that some of the stuff that goes
on is just insane. People talking for hours about insane things!
IU: One of the best things on your official Web page
is the RealAudio clips of you rating your own films.
I learned that The Ref is the "greatest film ever made," while Two if By
Sea "really fucking sucks." Since you are honest enough to talk about
your own films that way, could you do the same thing, and give me an
honest appraisal of your Web site?
DL: I think we are still building towards where we want to be. So, I
would say we are all right.
IU: Not the greatest Web site ever made?
DL: I don't think so. But we eventually will be the greatest Web site
ever made, and then from there we will go on to control the entire
planet. That is our goal. We want to go out and blackmail, and take
over people's minds. That is our ultimate goal.
IU: How did you hook up with celebsites.com,
the guys behind your site?
DL: They approached us, because they were already in business with
Jim Carrey, and Jim and I have the same agent. So, they came to us,
and said, "Look, what do you guys think about this?" And we said, "We
have actually been trying to find a way for somebody to have the time
to create a site for us."
IU: I saw that on the main celebsites.com page. How do you feel about
being linked to a page where you can win a date with Brad Pitt?
DL: Ah. I don't think that is particularly my cup of tea. But he needs to
have a Web page, if anybody needs to have one. I have a Web page. He
should have a fucking Web page! There is no doubt about that. He
should probably have three or four.
IU: Are you tracking how many people look
at the page, and what they are looking at?
DL: No. But I think the guys from Celebsites do gauge that. You
know? It always kind of amazes me, when you get behind on the e-
mail, how many fucking pieces of e-mail there are. And a lot of those
people just say whether they are students, or they work in a job--they
say it like they have 10 minutes off and they are fucking around with
their computers between things that they are supposed to be doing at
work or at school. But some of them you get the sense that they are
just roaming around the Internet looking for somebody to talk to. You
know?
IU: Has the Internet been a good place to
help charities you are involved with?
DL: It has been pretty good. The show itself (Comics Come
Home, an annual show broadcast on Comedy Central, each New
Year's Eve) does very well. The money we make from the broadcast on
New Year's Eve is surprising...but the good thing about the Web site is
that people find out about it. Some of them are more interested about
the next live show, because they might be fans of me, or Janeane
Garofalo or Jon Stewart, or whoever is involved in the show. But the
good thing is they find out what the Neely thing is about. (The Cam
Neely Cancer Foundation and Cam Neely House is a Boston-based
organization that helps victims of cancer and their families, and is
named for the Boston Bruins hockey player.) Because if they are
attracted by the celebrity names, they don't really care what they give
the money to. And once they find out what they are giving the money
to, it is a cause, I think, that pretty much affects everybody, on some
level.
IU: You also spotlight new comedians
with RealAudio clips, at your site?
DL: Yeah. To a lesser extent, that is my sort of feeling less guilty about
some of the guys that I think are great but haven't made it yet. I mean,
overall, the key thing [about the Web site] is just sort of keeping in
contact with people, and disseminating information on what is coming
out next, or filmwise. Or, I am taping another one-man show for HBO
in the fall, and so, as we go city to city on that tour, I will be able to let
people know we are coming well in advance, and run contests, and that
sort of thing.
IU: I know you are a big Boston sports nut, and
a huge hockey fan. I saw that your favorite Web sites were mostly
sports like the ESPN site. What do you use the Web for, aside from
your own site?
DL: Yeah. I do a lot of sports updates. And a lot of times this stuff,
especially if you are traveling, keeping updated on trades and drafts [is
tough]. Like when they do the college draft and stuff for the NFL,
baseball, even for hockey, the information is like almost always right
there. Plus, a lot of times when you are watching some sport on
television, and you get the updates, all you get is the scores. And if you
can just jump into the Internet, sometimes you get everything you need
to know in terms of particulars before the papers come out the next
day. You know? ESPN has got a good one.
IU: Are there things, other than sports,
you use the Net for?
DL: I am waiting for, you know, the Kennedy assassination Web site
discussing and explaining all the possible theories for the Kennedy
assassination. I would hang out there for hours. You know?
IU: You do stand-up comedy, you act, you
direct, you write and you have your own film
production company. You seem to be trying to get your foot into every
aspect of media. Where does the Internet fit into that bigger world of
media?
DL: I don't know. I mean, it looks like eventually it is going to sort of
overtake all those things. You know what I mean? I mean, realistically
speaking, you have got to assume that there is going to be a point in
the not-so-distant future, where things like Premiere
magazine, Details and Time magazine will all
just appear on the Web. You know what I mean? It will still
come out weekly, or monthly, or whatever it is. But you just punch
them up on the Web and print them out. Otherwise, the difference
between how fast you can get the stuff there, and how vast the
audience is, compared to the newsstand, is amazing. You know?
I guess it will get better quicker, now. A lot of the movie Web sites
are just terrible. They are like press books that they would give to the
press when they went to the screening. And there is so much more they
can do with it. You know? I think that is going to change now. One of
the hardest things as an actor is when you are publicizing a movie, if
you decide to publicize it, is then you have to sit in a hotel room and
do what they call a junket, which is 60 reporters coming in one after
the other, and asking the same questions. It is boring for the reporters,
and boring for the actor, and I think eventually the solution for that,
when the movie people figure it out, is that you can do it live on the
Internet. You know? Where you can answer questions all at once. You
are in one place, they are wherever they are. Nobody has to fly. And
you can get it all done in one session. That is my dream, anyway.
IU: Do you have a message for people sitting in dark rooms playing
with chat, or looking for conspiracy theory sites?
DL: I think people like that--if the Net didn't exist they would be doing
the same thing, with whatever other piece of technology they had. You
know what I mean? It is impossible to sort of cure them of the curiosity
they have for minutiae, and for the things that the rest of us might look
at very briefly, and go, "Yeah, OK." They're nuts. You know?
IU: Speaking of using it for what it is good for, so far, one of the most
popular uses for the Net has been porn.
DL: Yeah. I have heard that. It is like Celebrity Skin
magazine, which has been around now for 10 or 15 years, where they
get a shot of Michelle Pfeiffer's left nipple, and they blow it up, and
make it seem like a headline. It is just natural. I am just glad there are
no shots of me out there.
IU: Seeing as how you have such
a nasty cold right now, and knowing your material about cold
medicine,
I have to ask: Are you on DayQuil right now?
DL: I am on DayQuil right now, and NyQuil last night. I am just dying
to do a NyQuil commercial. You know?
IU: On one of your unofficial Web sites, the guy has a banner that says
"Sponsored by NyQuil."
DL: Yeah. Right. I remember that site. Yeah. Unfortunately NyQuil is
afraid to sort of be involved with any celebrities, or have any kind of
endorsement.
IU: Have you approached them?
DL: No. I just heard. Whenever you use NyQuil, or a product name, or
stuff like that, you find out whether you have to get clearance, and you
also find out what the company's attitude is toward being perceived a
certain way. There is no question that NyQuil is perceived by all of us
the same way, which is sort of like, legal drugs. And one of the great
things--the only good thing about having a cold--is that you get to act
like a junkie for the week that you have it, because you are allowed to
take whatever you want, and knock yourself out, so that you can sleep
your ass off. And during the day, you take legal speed so that you can
keep going and have your sinuses dried out. It always amazed me that
NyQuil would be sort of against somebody coming out and saying this
is the greatest shit in the world! You take one shot, and it knocks you
out. I mean, that is the point of the product.
IU: As part of your act, when you
take jokes about the Internet to a non-hardcore audience, does it play
well?
DL: Yeah. Surprisingly, most of the people I have bumped into, in
terms of the Internet, and in terms of the Web site, and even the
people from Lotus that we did the spots with, were really OK, in terms
of sense of humor on that kind of stuff. So, so far I haven't had the
politically correct Internet crowd try to chastise me. I am sure there is
one. But most of the people that are involved in that seem to have a
good sense of humor about things. I am sure there are some out there
who don't.
IU: Has there been feedback as to whether the Lotus commercials are
working?
DL: Oh yeah. They love it. They love it. I mean, I was very happy with
it. I thought they came out very funny. That is my bottom line. As long
as it is funny, I don't mind endorsing the product and being connected
to it. You know? But if it is going to be uptight, and not funny, there is
no point in it, as far as I am
concerned.
IU: Well, I was supposed to get you to rant before I walk out of here.
Rather than try to provoke you, I will just ask. Do you have an
Internet rant in you?
DL: If I wasn't on cold medicine, I would probably have one. You
know what I mean? It is back to being a junkie. I am kind of spaced out
right now. So, I get permission to be fucked up.